A white-label booking app, with your name on the App Store.

What a white-label booking app is

“White label” means the product carries your brand, not the maker's. For booking apps there are three things vendors call branded, and they are not the same:

1. Your own app in the stores

Clients search the App Store or Google Play for your business name, install your app, and see only your logo, colors and services. This is what MeetScarlet builds.

2. Your page inside someone else's app

Clients install the vendor's app and find your business inside it, next to other businesses. Your colors may show, but the app, the store listing and the account belong to the vendor.

3. A branded booking page

A web page with your logo where people pick a time. Useful, but there is nothing to install and nothing on your clients' home screens.

What comes in a MeetScarlet app

Every plan includes the same app for your clients and the same admin for your team:

• Booking for appointments, classes with set capacity, and courts, rooms or beds by the slot
• Memberships, class packs and credits that clients can see and use in the app
• Ask for a deposit or full payment when someone books
• A waitlist for full classes, where clients move up when a spot opens
• Check-in at the desk from the client's in-app pass
• A booking link and an embed for your website, so people can book appointments without installing anything
• A guest booking page in 32 languages that follows each client's phone or browser language
• Four staff roles (owner, manager, front desk, instructor) with their own logins
• Your colors, light or dark mode, heading font and app icon, picked in the admin

MeetScarlet Pro adds push announcements to groups of clients, and text-message reminders (coming soon). Both plans are on the homepage pricing section.

How your app gets into the App Store

Apple's review rules say apps made from a template must be submitted by the business whose content they hold, not by the company that made the template. So your app is published under your Apple and Google developer accounts, and the store listing shows your business as the seller.

That sounds like work. It mostly isn't yours:

1. You open the two developer accounts. We walk you through it. Apple's enrollment for a business is the slow part.
2. You send your logo, colors, services, prices, staff and hours. That is the whole of your part of the build.
3. We build, brand and test the app, bring your clients over, and prepare the store listings.
4. We do the submission work in your accounts. Your web app is live before the store apps are.

About 4 to 6 weeks for the store apps, most of it Apple's enrollment. Your web app's link is ready during setup, and members can book there as soon as you choose your MeetScarlet plan. They keep the same account when the store apps launch. Store review is Apple's and Google's decision, so no vendor can promise an approval date; we prepare the app and its listing to their published rules.

After your app is live

Most day-to-day changes are yours to make in the admin, and most don't wait for Apple or Google:

• Color, light or dark mode, heading font and tabs reach your clients without a store update, after you check them on a live phone preview.
• A new app name or icon goes out with the next store build, because the stores show those in the listing.
• If Apple or Google sends a build back, you record the store's message and the guideline it names in the admin, and a new build is requested once it is fixed. Every build stays in the build history.
• Your Apple developer membership renews each year in your business's name ($99 a year); Google Play's $25 is paid once.
• Your web app keeps its go.meetscarlet.com address, or your own subdomain if you connect one.

The full list of settings is on changing your app's look, tabs and web address.

What a branded booking app costs

Most booking platforms that offer a branded app put it on a higher tier or price it on a sales call. This is MeetScarlet's own page, so we list ourselves first; every other row comes from that vendor's own pricing, product or help pages, with the date we checked them.

From each vendor's own pages, checked October 31, 2026 (the last nine rows November 1, 2026). Each rival has a full comparison under Compare. Prices change; check the vendor's page before you decide.

Booking tools such as Booksy, Fresha, Vagaro and Square Appointments start lower a month. Booksy and Fresha show no branded client app on their pricing pages. Vagaro offers a branded app, but its branded app page shows no price, so ask Vagaro for one. If a branded app is not what you need, one of those may suit you better. See who MeetScarlet fits.

Who it is for, and who it isn't

A good fit: businesses with regulars who book again and again, such as barbershops, salons, tanning studios, pilates and yoga studios, gyms and padel clubs. Their regulars book again and again, so an app on the home screen with the business's own name is worth having.

Not the right fit:

• One-to-one meetings for consultants and coaches. A scheduling link such as Acuity costs far less.
• Businesses that want new clients mainly from a marketplace app. MeetScarlet puts your clients in your app, not in a directory of other businesses.