Virtuagym or MeetScarlet: what the app with your logo costs.
For a gym or studio that wants its own app at a price it can see before a demo, MeetScarlet is the better pick: the app comes in every plan for $349 a month, while Virtuagym's white-label app is an add-on with no price shown, on top of software from $51 a month for up to 20 clients. MeetScarlet's setup is $999 on monthly billing and free on yearly. We make MeetScarlet; every Virtuagym fact here comes from Virtuagym's own pages.
Which should you pick?
Who wrote this: the team that makes MeetScarlet. We compare from each vendor's own public pages, read on November 1, 2026, not from a hands-on test of the rival. Where a vendor does not publish something, we say so rather than guess.
Pick MeetScarlet if you run one gym or studio and want the app with your name included in a price you can see before a demo: $349 a month, plus $999 setup on monthly billing, free on yearly, where Virtuagym lists its white-label app under Add-ons with no price shown. MeetScarlet's price does not rise with your member count, and our team sets the app up and submits it under your own Apple and Google accounts.
Virtuagym may suit you if you want lower software prices with coaching built in, such as workout and nutrition plans and progress tracking, or 24/7 door and turnstile access.
Why gyms pick MeetScarlet over Virtuagym
- The app with your gym's name is in every plan; Virtuagym lists its white-label app under Add-ons with no price shown, and its pages don't say whether the store listing carries your gym's name
- One price that does not rise with your member count; Virtuagym's price rises with your client count, with All-in-One at $438 a month for 2,500 clients
- Our team sets the app up and submits it under your own Apple and Google developer accounts; Virtuagym's app page doesn't say who pays for the developer account or mention Google
Side by side
| Virtuagym | MeetScarlet | |
|---|---|---|
| Price, billed monthly | Per location: Manage or Coach $51 a month, All-in-One $91, for up to 20 clients; $90 and $160 at 150 clients; $231, $256 and $438 at 2,500; above that, contact Virtuagym; excluding VAT | $349 a month for one location and 5 staff logins, or $499 on MeetScarlet Pro with 20, which adds texts to clients who opt in when a class is cancelled or a waitlist spot opens (coming soon); plus $999 setup |
| Price, billed yearly | 10% less: Manage or Coach $46 a month and All-in-One $82 for up to 20 clients | $3,490 a year, with no setup fee |
| App with your logo and colors | A white-label app with your own logo and brand colors in the App Store and Google Play, which Virtuagym designs and builds with you; listed under Add-ons, price not shown; its pages don't say whether the store listing carries your gym's name | In every plan; members book, join waitlists, manage memberships and packs, and message your gym |
| Developer accounts | Its app page says it will support you “through your Apple Developer Account”; it doesn't say whose account, who pays, or mention Google | Your own Apple and Google accounts ($99 a year to Apple, $25 once to Google) |
| Classes and waitlists | Recurring classes with maximum capacity; automatic waitlists pass a freed-up spot to the next member | Class booking with capacity; clients join a waitlist and move up when a spot opens |
| Plans | Memberships, credits, packs and drop-ins, and a free trial class booked online | Unlimited memberships with optional minimum terms, day passes, packs and gift cards |
| Check-in and access | QR code check-in and 24/7 access control, listed in Manage and also under Add-ons (the page doesn't say which applies); works with RFID and barcode scanners, turnstiles and door entry you install; a Touch kiosk add-on | A QR pass in the member's app, scanned at the desk; no door access |
| Coaching | Workout and nutrition plans, progress tracking and wearable integrations on Coach; a video platform add-on | None: no workout or nutrition plans, progress tracking, wearable sync or video library in the code (checked November 1, 2026) |
From business.virtuagym.com: its prices page and the US price data it loads, and its custom app, scheduling, access control, training plan and video pages, read November 1, 2026; in US dollars.
Where Virtuagym may fit better
- Lower published software prices at most client counts: Manage or Coach from $51 a month for 20 clients (All-in-One at 2,500 clients is $438)
- A 14-day free trial with no credit card (MeetScarlet offers a demo, not a free trial)
- Workout and nutrition plans, progress tracking, wearable integrations and a video platform
- 24/7 access control through scanners, turnstiles and doors (MeetScarlet's QR pass is scanned at the desk only)
Questions to ask on a Virtuagym demo
Virtuagym's public pages leave these open, so ask before you sign:
- What does the white-label app add-on cost a month, and is there a setup fee?
- Is the app listed under my gym's own Apple and Google developer accounts?
- Who owns the app listing if I leave?
- Which client tier am I on, and what counts as a client?
- If you leave, can you export your client list, and what comes with it?
Ask us the same questions about MeetScarlet; our prices are on the homepage.
Moving to MeetScarlet
We import your member list from a spreadsheet or CSV export, then set up your classes, coaches, hours and memberships as part of setup. About 4 to 6 weeks for the store apps, most of it Apple's enrollment. Your web app's link is ready during setup, and members can book there as soon as you choose your MeetScarlet plan. They keep the same account when the store apps launch.
Questions
Straight answers. Anything else, ask us on a demo.
Does Virtuagym have a branded app? #
Yes. Virtuagym lists a custom white-label app with your own logo and brand colors in the Apple App Store and Google Play Store. It sits under Add-ons on its prices page, with no price shown (read November 1, 2026).
How much does Virtuagym cost? #
Billed monthly, Manage or Coach is $51 a month per location and All-in-One $91 for up to 20 clients, rising to $231, $256 and $438 at 2,500 clients, excluding VAT; paying annually saves 10%. Add-ons such as the white-label app are not priced on the page.
Is Virtuagym cheaper than MeetScarlet? #
MeetScarlet's price includes the app with your gym's name; Virtuagym's white-label app is an add-on with no price shown, so ask for that figure before comparing totals. On software alone, Virtuagym costs less at small client counts: from $51 a month billed monthly against MeetScarlet's $349 a month plus $999 setup.
Is this comparison independent? #
No. We make MeetScarlet, and we recommend it to gyms and studios that want their own app included at a published price. Every Virtuagym fact comes from Virtuagym's own pages, dated, and we say where Virtuagym may fit better.
Keep reading
- Best gym booking apps (2026)Eight gym booking apps compared on price, an app with your gym's name, waitlists, check-in and door access, with MeetScarlet as our pick for staffed gyms.
- Gyms and fitness studiosA booking app for gyms and fitness studios under your own name: classes with a waitlist, memberships and day passes, and check-in from the member's phone.
- MeetScarlet vs Exercise.comMeetScarlet is your gym's own app, with class waitlists, for $349 a month plus setup; Exercise.com builds custom-branded fitness apps, priced by quote.