Boulevard or MeetScarlet: booking on your website or in your own app.
For a salon that wants clients booking in an app with its own name, MeetScarlet is the better pick: the app comes in every plan, while Boulevard, from $159 a month, has clients book through an overlay on your website, and we found no client app on its pages. MeetScarlet is $3,490 a year, or $349 a month plus $999 setup on monthly billing. We make MeetScarlet; every Boulevard fact here comes from Boulevard's own pages.
Which should you pick?
Who wrote this: the team that makes MeetScarlet. We compare from each vendor's own public pages, read on November 1, 2026, not from a hands-on test of the rival. Where a vendor does not publish something, we say so rather than guess.
Pick MeetScarlet if you want clients booking, rebooking and buying memberships and packs in an app with your salon's name on their phone, which we did not find on Boulevard's pages; Boulevard clients book through an overlay on your website, and its mobile app is for your team. MeetScarlet includes that app in every plan, set up by our team and published under your own Apple and Google accounts, for $3,490 a year, or $349 a month plus $999 setup.
Boulevard may suit you if booking on your website is enough and you want a lower entry price (from $159 a month), a calendar that builds in processing and finishing time, automatic stylist pay, or several locations.
Why salons pick MeetScarlet over Boulevard
- An app with your salon's name on your clients' phones, in every plan; we found no client app on Boulevard's pages, where clients book through an overlay on your website
- Clients book, rebook, buy memberships and packs, and message your salon in that app
- Your app is published under your own Apple and Google developer accounts, set up and submitted by our team
- A walk-in line clients join from their phone, with a wait estimate, built for barbershops; on Boulevard's barbershop page, walk-ins check in to a queue at the front desk
Side by side
| Boulevard | MeetScarlet | |
|---|---|---|
| Price | Salon & Spa plans from $159 a month, or $143 billed annually, the Essentials price (1 location, up to 5 providers); billed annually, Premier $234 and Prestige $328 a month per location on fall pricing for new customers, normally $293 and $410; booked through a demo | $3,490 a year (one location, 5 staff logins), or $349 a month plus $999 setup on monthly billing; MeetScarlet Pro $499 a month with 20 logins |
| Add-ons | Forms from $65 a month per location (listed among Prestige's items); 250 free texts and 1,000 free email blasts on the first two plans, 2,500 and 10,000 on Prestige; then $0.01 per email, and texts priced by volume | Push announcements and text reminders (coming soon) come with MeetScarlet Pro |
| Where clients book | A self-booking overlay on your website that syncs with your Google, Facebook and Instagram profiles; clients can reschedule, cancel and fill in forms online, per its barbershop page | An app with your salon's name, plus a web app |
| App on the phone | The Boulevard mobile app, for your team's calendar and messages | Your clients' app, under your own Apple and Google accounts ($99 a year to Apple, $25 once to Google) |
| Scheduling | Builds in processing, finishing and cleaning time and promotes your best open times | Service times you set, with a prompt for clients to rebook |
| Waitlist and walk-ins | Clients join a waitlist when a time is taken; on its barbershop page, walk-ins check in to a queue at the front desk | A walk-in line clients join from their phone, with a wait estimate (built for barbershops); a waitlist per service: clients join from the booking page, everyone it fits is told when a time opens, and the first to book gets it |
| Memberships | Monthly or annual auto-renewing memberships and service packages, bought online or at checkout | Memberships, packs and credits, plus gift cards and referral rewards |
| Staff and locations | Pays stylists and booth renters automatically; unlimited professionals from Premier; several locations in one view | 5 staff logins (20 on MeetScarlet Pro); MeetScarlet runs one location; MeetScarlet Pro up to 3 |
From joinblvd.com: its pricing, salon, barbershop, self-booking, memberships, scheduling and payments pages, read November 1, 2026; in US dollars.
Where Boulevard may fit better
- A lower price for a small team (from $159 a month, or $1,716 a year billed annually)
- A calendar that builds in processing, finishing and cleaning time
- Automatic pay for stylists and booth renters, and staff hours and payroll
- Unlimited professionals from Premier, and several locations in one view
Questions to ask on a Boulevard demo
Boulevard's public pages leave these open, so ask before you sign:
- What do Premier and Prestige cost on monthly billing, and after the fall pricing?
- Is there an app my clients can download with my salon's name on it?
- Which plan includes memberships and the waitlist?
- What is the rate per text past the free allowance?
- If you leave, can you export your client list, and what comes with it?
Ask us the same questions about MeetScarlet; our prices are on the homepage.
Moving to MeetScarlet
We import your client list from a spreadsheet or CSV export, then set up your services, stylists, hours and memberships as part of setup. About 4 to 6 weeks for the store apps, most of it Apple's enrollment. Your web app's link is ready during setup, and members can book there as soon as you choose your MeetScarlet plan. They keep the same account when the store apps launch.
Questions
Straight answers. Anything else, ask us on a demo.
How much does Boulevard cost? #
Boulevard's pricing page, with annual billing selected, lists Essentials at $143 a month for one location and up to 5 providers, Premier at $234 and Prestige at $328 a month per location on fall pricing for new customers (normally $293 and $410), and a bespoke Enterprise plan. Its salon page says pricing starts at $159 a month on monthly billing ($143 on annual), which matches the Essentials price (read November 1, 2026).
Is Boulevard cheaper than MeetScarlet? #
At the entry price, yes, though MeetScarlet's price includes an app with your salon's name, which we did not find on Boulevard's pages. Boulevard is $159 a month against MeetScarlet's $349 plus $999 setup on monthly billing, and on annual billing $1,716 a year against MeetScarlet's $3,490, both for one location (up to 5 providers on Boulevard, 5 staff logins on MeetScarlet). Premier on its fall pricing is $2,808 a year per location ($3,516 normally).
Does Boulevard have an app for clients? #
We did not find one. Boulevard's pricing, salon, barbershop and feature pages, read in full November 1, 2026, describe a self-booking overlay on your website and a Boulevard mobile app for your team; none mention an app for clients with your salon's name.
Is this comparison independent? #
No. We make MeetScarlet, and we recommend it to salons that want clients booking in an app with their own name. Every Boulevard fact comes from Boulevard's own pages, dated, and we say where Boulevard may fit better.
Keep reading
- Best salon booking apps (2026)Ten salon booking platforms compared on price, an app with your salon's name, color time and deposits, with MeetScarlet as our pick for salons with regulars.
- Hair and beauty salonsYour salon's own booking app: book by stylist, deposits, intake questions, rebook prompts and salon memberships. Built and published for you.
- MeetScarlet vs MangomintMeetScarlet gives your salon its own app for $349 a month; Mangomint, at $120 a month plus $10 per user, has clients book on your website instead.