What branded booking apps cost in 2026.

What we found

58% publish a price #

26 of 45 platforms show at least one price for their software on their own pages. On the other 19, we found no price: they lead to a quote, a demo or a form, or simply don't show one.

The median entry price is $69 a month #

That is the lowest paid plan on monthly billing, across the 19 platforms we could compare in US dollars. They run from $19.95 to $299. Plans count different things (a calendar, a location, active members), so read it as a starting point, not a quote.

67% offer an app with the business's name #

30 of 45 platforms offer clients an app with the business's name in some form. 18 of them state that it is in both the App Store and Google Play. For the other 15, we found none on the pages we read.

33% of those show a clear price for the app #

10 of the 30 platforms with a named app show one: 8 as a monthly add-on, 2 through a plan whose price is shown. For the other 20, it is by quote, not shown, or not one clear price on the pages we read.

Add-ons cost a median $125 a month #

The 8 published add-ons run from $39 to $250 a month, on top of the plan. GymMaster also lists a $450 setup fee.

5 of 30 say the app sits under the business's own developer account #

5 of the 30 platforms with a named app say so on the pages we read. That decides who keeps the listing if a business leaves, so ask the rest.

The data

Every count above can be checked here, or in the CSV download. Each platform links to the guide row its facts come from.

How we counted

We took every platform in our buyer's guides, each once, and classed it from the facts in its guide row, which come from that vendor's own pricing and feature pages. We left out MeetScarlet, our own product, which is $349 a month or $499 on MeetScarlet Pro, plus $999 setup on monthly billing, with the app in every plan.

An entry price is only counted when it is the lowest paid plan, in US dollars, on monthly billing. Prices in euros, yearly-only prices, a mid-tier example, a price with no stated billing period and a "starting at" price with no named plan are left out of the median, though the platform still counts as publishing a price. For a vendor selling in several currencies, we used its US dollar add-on price.

The platforms include car wash membership systems as well as booking software. An app counts as named if the vendor says it carries the business's name, including one still in beta (ClubSpark); an app that customers download and then join a business inside (WashCard's UWash App) doesn't. "None found" means none on the pages we read, not that the vendor has none. These are public pages, not a hands-on test, and not what any vendor charges after a sales call. Prices change, so check the vendor's page before you buy. The platforms are the ones in our guides, not a sample of the whole market.

How to cite this

MeetScarlet, "What branded booking apps cost in 2026" (vendor pages read October 31 to November 1, 2026), https://meetscarlet.com/research/branded-booking-app-pricing/. Each finding above has its own link.

Corrections

Each vendor's facts were read from its own pages, on the dates shown in the guide its row links to. If something here is wrong or out of date, email hello@meetscarlet.com and we will check it and correct the page.