Square Appointments vs MeetScarlet: a booking site or your own app.

Which should you pick?

Pick MeetScarlet if you want clients to download an app with your name from the App Store and Google Play, not book on a website or in a shared app. MeetScarlet sells recurring memberships as well as packs, where we found only prepaid packages on Square's appointments pages, and its class waitlist moves the next person in when a spot opens, where on Square your team decides who to contact and when. Our team builds the app and publishes it under your own Apple and Google developer accounts as part of setup.

Square Appointments may suit you if a booking site with your logo is enough and price matters most, with a $0 plan, no staff limit and point of sale in the same system.

Why businesses pick MeetScarlet over Square Appointments

• An app with your name in the App Store and Google Play; we did not find a way to put an app under your own name on Square's pages
• Only your business in the app; Square Go lists many beauty businesses in one app, on iPhone only
• Recurring memberships as well as packs; Square's appointments pages describe prepaid packages, and we did not find recurring memberships on them
• A waitlist that works without your team: for classes it moves the next person in when a spot opens, and for appointments, a waitlist per service tells everyone it fits when a time opens, and the first to book gets it; on Square, in its words, your team decides who to contact and when
• Our team builds and publishes the app under your own Apple and Google developer accounts as part of setup

What Square Appointments costs

Square's appointments pricing page lists Square Free at $0, Square Plus at $49 and Square Premium at $149 a month, each per location, and Square Pro at custom pricing. It says there is no employee limit on staff calendars, and its booking-site page says “Change or cancel any time.”

From squareup.com/us/en/appointments, its pricing page and its Square Go page, read October 31, 2026. Check Square's pages for changes.

Where the two are alike

Both take bookings online at any hour, run group classes with a set capacity, and sell prepaid packages. Both give you a booking link to put on your website or Instagram.

Where they differ

Booking site or store app

Square gives each business a booking site with its logo and colors. Its app for clients, Square Go, lists many beauty businesses in one app, is on iPhone only, and does not take payments yet, per Square's page. We did not find a way to put an app under your own name on Square's pages. MeetScarlet builds your app with your name, logo and colors and publishes it to both stores.

Waitlist

Square's waitlist, on eligible plans, is for popular services and staff, and in Square's words “your team decides who to contact and when.” MeetScarlet has two. For classes, it moves the next person in when a spot opens and tells them by push and email. For appointments, the owner turns a waitlist on per service: clients join from the booking page for up to 14 days and a time of day, and when a time opens everyone it fits is told at once, members by push; the first to book gets it, with no automatic booking.

Memberships

Square's appointments pages describe prepaid packages; we did not find recurring memberships on them. MeetScarlet sells recurring memberships and packs in the app.

Where Square Appointments may fit better

• A $0 plan, and paid plans from $49 a month per location, with no limit on staff calendars
• Point of sale for in-person sales, in the same system
• Free listing in Square Go, where clients can discover beauty businesses
• Management across several locations, priced per location; MeetScarlet runs one location, except car washes on MeetScarlet Pro

Questions to ask on a Square demo

Square's public pages leave these open, so ask before you sign:

• Can I get an app under my own name in the App Store and Google Play?
• Will my clients see other businesses when they book me in Square Go?
• Which plan do I need, per location, for the features I use?
• If you leave, can you export your client list, and what comes with it?

Ask us the same questions about MeetScarlet; our prices are on the homepage.

Moving from Square Appointments to MeetScarlet

You import your client list from a CSV export, checked before anything is saved, and our team builds your services, memberships, packs and schedule in MeetScarlet with you. Booking and payment history stays in Square. About 4 to 6 weeks for the store apps, most of it Apple's enrollment. Your web app's link is ready during setup, and members can book there as soon as you choose your MeetScarlet plan. They keep the same account when the store apps launch.