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SimplyBook.me's client app and pricing, and how MeetScarlet compares.

For a business that wants clients downloading its own app from the App Store and Google Play, MeetScarlet is the better pick: our team publishes it in both stores under your own name, while SimplyBook.me's client app is a web app that clients add from your booking site. SimplyBook.me costs less, with a free plan and paid plans from $13.90 a month, against MeetScarlet's $349 plus $999 setup on monthly billing (free on yearly). We make MeetScarlet; every SimplyBook.me fact here comes from SimplyBook.me's own pages.

By the MeetScarlet team · Updated

Which should you pick?

Who wrote this: the team that makes MeetScarlet. We compare from each vendor's own public pages, read on October 31, 2026, not from a hands-on test of the rival. Where a vendor does not publish something, we say so rather than guess.

Pick MeetScarlet if you want an app your clients download from the App Store and Google Play under your own name, not a web app they add from your booking site. Our team builds it and publishes it under your own Apple and Google developer accounts as part of setup. Memberships come in every plan, without counting toward a feature limit, and MeetScarlet has features for walk-ins, beds and courts as well as appointments and classes.

SimplyBook.me may suit you if price matters most: it has a free plan for up to 50 bookings a month, paid plans from $13.90 a month, and a trial with no credit card needed.

Why businesses pick MeetScarlet over SimplyBook.me

  • Your app is in the App Store and Google Play; SimplyBook.me's help centre says its client app cannot be downloaded from either store
  • Your name and logo on the app in every plan; SimplyBook.me's help centre puts the app's own name, logo and brand color on Premium only
  • Memberships and packs in every plan; on SimplyBook.me, memberships are a custom feature that counts toward the plan's limit
  • Our team builds and publishes the app, imports your client list and sets up your services, memberships and schedule as part of setup, free on yearly billing
  • Features for walk-ins, tanning beds and courts as well as appointments and classes

What SimplyBook.me costs

SimplyBook.me's pricing page, last updated in May 2026, lists Free, Basic at $13.90 a month, Standard at $29.90 and Premium at $59.90 billed monthly, or $11.90, $24.90 and $49.90 billed yearly, and Enterprise at a custom price. Plans differ by bookings a month, providers and how many “custom features” you can turn on: Standard allows 500 bookings, 15 providers and 8 custom features, and Premium 2,000 bookings, 30 providers and unlimited features. It says there are no hidden setup fees, and offers an optional done-for-you setup from $499.

Client app: SimplyBook.me compared with MeetScarlet
SimplyBook.meMeetScarlet
Monthly priceFree; $13.90 to $59.90 billed monthly; Enterprise custom$349, or $499 on MeetScarlet Pro (20 staff logins, text reminders for appointments, coming soon)
Client appA web app added from your booking site; not in the App Store or Google PlayAn iPhone and Android app in both stores, plus a web app
Your name and logo on the appPremium, per its help centre (its pricing page lists the app from Standard)Every plan
SetupNo hidden setup fees; optional full setup from $499$999 on monthly billing, free on yearly; our team sets it up
Memberships and waitlistMemberships are a custom feature that counts toward the plan's limit; the waitlist invites by emailIncluded; the waitlist books people in and tells them by push and email

From simplybook.me/en/pricing, its client app page and help.simplybook.me, read October 31, 2026. Check SimplyBook.me's pages for changes.

Where the two are alike

Both book appointments and classes online, sell memberships, packages and gift cards, and give your clients somewhere to book that carries your branding. Both can be set up for you: SimplyBook.me as a paid service, MeetScarlet as part of setup.

Where they differ

Where the app lives

SimplyBook.me's help centre says its client app is a Progressive Web App that “cannot be downloaded from traditional app stores like the App Store or Play Market”: clients open your booking site and add it to their phone. MeetScarlet publishes your app to both stores under your own developer accounts.

Price

SimplyBook.me starts free and its top published plan is $59.90 a month. MeetScarlet costs $349 a month, because it includes a store app built and published for you.

What it is built for

SimplyBook.me books almost any service business, from fitness to medical and education. MeetScarlet is built for businesses whose clients come back often: barbershops, salons, tanning salons, studios and padel clubs.

Where SimplyBook.me may fit better

  • A free plan, paid plans from $13.90 a month, and a trial with no credit card needed
  • Booking pages for many industries, including medical and education, with HIPAA and SAML single sign-on from Standard
  • A staff admin app for iOS and Android on every plan, including Free
  • A choice of data location (UK, US, AU and others) on Enterprise, and ISO 27001 certification

Questions to ask on a SimplyBook.me demo

SimplyBook.me's public pages leave these open, so ask before you sign:

  • Can my client app be listed in the App Store and Google Play, and under whose account?
  • What will my plan cost with the branded client app and my number of staff?
  • If you leave, can you export your client list, and what comes with it?

Ask us the same questions about MeetScarlet; our prices, fees and refund terms are on our pricing page.

Moving from SimplyBook.me to MeetScarlet

You import your client list from a CSV export, checked before anything is saved, and our team builds your services, memberships, packs and schedule in MeetScarlet with you. Booking and payment history stays in SimplyBook.me. Your web app's link is ready during setup, and members can book there as soon as you choose your MeetScarlet plan, so your web app can be live within days. The iPhone and Android apps follow about 4 to 6 weeks after your Apple and Google developer accounts are ready, most of it Apple's enrollment. Members keep the same account when the store apps launch.

Questions

Straight answers. Anything else, ask us on a demo.

How much does SimplyBook.me cost? #

SimplyBook.me's pricing page shows a free plan, Basic at $13.90, Standard at $29.90 and Premium at $59.90 a month billed monthly, a little less billed yearly, and Enterprise at a custom price, as it showed on October 31, 2026.

Is SimplyBook.me's client app in the App Store? #

No. SimplyBook.me's help centre says its client app is a Progressive Web App that cannot be downloaded from the App Store or Google Play; clients add it from your booking website.

Which SimplyBook.me plan has the branded client app? #

Its pricing page lists the Branded Client App from Standard, while its help centre says your own app name, logo and brand color are for Premium subscriptions only, so check with SimplyBook.me.

Why does MeetScarlet cost more than SimplyBook.me? #

MeetScarlet includes an iPhone and Android app in the stores under your name, built and published by our team, from $349 a month plus $999 setup on monthly billing (free on yearly). If a booking page or web app is enough, SimplyBook.me costs much less.

Is this comparison independent? #

No. We make MeetScarlet, and we recommend it to businesses that want their own app in the App Store and Google Play. Every SimplyBook.me fact comes from SimplyBook.me's own pages, dated, and we say where SimplyBook.me may fit better.

Your own app, with your name on it.

Create your account and set up your studio today. Or book a demo, send us your logo and your schedule, and we'll show you your own app with your classes in it.